Why we built involy.

ThinkOpen is a managed IT and cybersecurity firm in Los Angeles. We set up infrastructure, harden security posture, and build the integrations that keep businesses running. involy is the tool we built to run the money side of our own business.

It started with our own books

Like any small business, ThinkOpen invoices clients, sends proposals, pays contractors, carries subscriptions, and has to set money aside for taxes. The tools we tried made us choose: accounting software built around a chart of accounts and reconciliation, or budgeting apps that only see what has already reached the bank.

Neither answered the questions we actually asked every week. Can we afford this? Which client is late? How much of this deposit belongs to taxes? Are we making money? Those are not hard questions. The tools just were not built to answer them directly.

The accountant-shaped hole

Most financial software is built with an accountant at the center. That makes sense for accountants. For a business owner, it means learning debits, credits, and account codes before getting a straight answer.

Budgeting apps have the opposite problem. They are built around a regular paycheck, and they budget only what is in the bank. For anyone who invoices for a living, that leaves out the money they are owed — often the biggest number in the picture.

What we built

So we built involy around the questions an owner asks. Invoices and proposals live in the same place as expenses and the budget. Your safe-to-spend number counts only money you actually have, minus upcoming bills and a tax reserve, with everything you are owed shown right beside it. An AI accountant categorizes your expenses and answers plain-English questions about your books. Underneath, every transaction posts to a real double-entry ledger that cannot be edited after the fact.

ThinkOpen runs its own invoicing and books on involy. Building it for ourselves first meant every rough edge was one we hit personally before anyone else did.

Because we are a cybersecurity firm, security was never an afterthought. involy requires two-factor sign-in on every account, gives the application least-privilege database access, and was built with the same offense-informed mindset we apply to our client work. Your financial data is not sold. It is not used to train AI models. It is yours.

Who it is for

Engineers, consultants, electricians, contractors, property managers, designers, photographers. People who are excellent at what they do and did not sign up to become bookkeepers. People who deserve a money app that meets them where they are — not where an accountant is.

If you are self-employed and you have ever felt like your financial tools were designed for someone else, they probably were. involy was designed for you.

involy is currently in early access. We are onboarding a small group of businesses to shape the product before a wider launch. Join the list if you want in. — The involy team